“Business model” is probably the most abused and misused business term by business media, managers, and even top executives. Some professors at business schools may teach the theoretical frameworks of business model. Unfortunately, theories alone are far from being practical or perfect to either students or executives.
Zipcar was a start-up exploring new business models in the car rental industry. The founders were having hard times getting funds they needed to jump start their new venture. They did not know why they had been turned down by angel investors and venture capitalists. They however managed to raise some money to get the business up and running.
The founders of Zipcar were anticipating a profitable and sustainable business. Data of first month operation just came in, but the results did not look that promising.
What were the things that went wrong?
Was Zipcar a right business to pursue?
If it really was, how could the founders fix the problems to get the business on the right track?
If you were preparing for a meaningful in-class discussion and anticipating a fruitful take-way, please do pay special attention to the exhibits. Enjoy.
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